Festool Radio Project Jonathan Gomez
Jonathan Gomez, young french designer presented his project baptize Festool Radio, a brand that will certainly tell you anything but will ring in the ears of ebenistes, carpenters and other woodworkers.
Festool, German brand specialized in design and material distribution is for professionals including artisans!
Jonathan Gomez tries to broaden the range of the brand by giving it a new direction, more fun and leisure but extremely effective and attractive! Adapted a radio in the middle of the workshops, mobile worker will follow in its different displacements.
» What if Festool Was a radio?
DURING this branding project, I Had to design a radio for a brand I have beens Given. Combining brand analysis tools and design thinking, I Had to imagine How Would Festool — a power tool manufacturer — design a radio.
Festool HAD led the power tool industry for decades. At the top-end of the market, the brand is loved by professional wood workers and carpenters Such As cabinet makers.
The company reinvented Itself 4 times in less than a century. This shows icts motivation to adapted to the fast changing Needs of ict customers. They Developed a Range of products and precision That allows mobility for professionals on the go.
The old archetype of the radio is dead. Mobile devices, bluetooth speakers and streaming services are now mass consumed them how the music and radio programs. To be covered in the flooded market of music devices, Festool Has To the bring real value to customers ict. »
He imagines a radio, very resistant can be worn without barely hanging by a clip was placed on his belt or his workshop, a start / stop, adjustable choice of frequencies and you’re playing!
It adds a bright indication system to display a message, frequency without screen to limit the risks.
However, no trace of a possible connection to a smartphone listening distance.
More information on this designer: Jonathan Gomez
By Blog Esprit DesignCategory: high tech